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BUILDING
 
 
Bulgari
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DESIGNER
 
 
MVRDV
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CONTEXT
 
Relationship with the location
MVRDV, Bulgari, Kuala Lumpur, Malaysia, Jacob van Rijs, Bvlgari, ABT
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DESCRIPTION
 
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MVRDV, Bulgari, Kuala Lumpur, Malaysia, Jacob van Rijs, Bvlgari, ABTBulgari’s flagship store in Kuala Lumpur has opened with a new façade that imagines the luxury brand’s heritage, and experiments with traditional materials. The storefront is the first in a series of MVRDV façade designs for the luxury brand. This concrete and resin facade is permeated by gold light to create a marble-veined façade.

MVRDV, Bulgari, Kuala Lumpur, Malaysia, Jacob van Rijs, Bvlgari, ABTFor over a century, Bulgari has set the pace for Italian style with a forward-looking, creative spirit that draws inspiration from the timeless beauty of Roman art, while giving it a distinctive contemporary touch.

MVRDV’s design draws on inspiration from the luxury brand’s heritage. The cornice of via Condotti is a set element used asymmetrically in different locations over the world, and its iconic marble façade now reinvented and reinterpreted by material experiments. In Kuala Lumpur, a façade which by day is striking but organic, whilst at night, a more dramatic effect is achieved.

The new catalogue for future Bulgari storefront façades can be adopted globally, making them instantly recognisable and unique in any context. An approach offering endless possibilities that combine sophisticated detailing with high-quality materials.
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MVRDV, Bulgari, Kuala Lumpur, Malaysia, Jacob van Rijs, Bvlgari, ABT
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MATERIALS
 
cement, resin

MVRDV, Bulgari, Kuala Lumpur, Malaysia, Jacob van Rijs, Bvlgari, ABTThis innovative façade developed from a research-process in collaboration with Technical University Delft, and Tensoforma, who worked on façade production. The result of which was a new product for the store. Glass Reinforced Concrete (GRC) was cut according to pattern and filled within with resin then illuminated by amber LED Lights. A stainless steel sheet acts as a base for the resin, with panel joints hidden and integrated into the vein pattern. Either during the day or at night time, the Bulgari façade that achieves the desired translucent effect emanating a warm amber glow.

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LOCATION
 
Continent
Asia
Nation
Malaysia
Territory
Peninsular Malaysia [Semenanjung Malaysia]
State
Federal Territory
Town
Kuala Lumpur
Address
168 Jalan Bukit Bintang
 
 
Telephone
+60.32145.6055
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MAP
 
 
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TYPOLOGY
 
ARCHITECTURE
Commercial buildings
Shops
Monuments, decorations, furnishings, graphics
Facades and decorative elements
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CHRONOLOGY
 
Project
2017    
Realisation
2017 - 2018
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CLIENT
 
 
Bulgari
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DIMENSIONAL
DATA
 
Surface
facade sq.m. 103.4
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STRUCTURES
 
 
ABT bv
E.H.J. ten Brincke, P.A. Bulsink, M.LW. van Veghel, E.A.M van den Broek
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STAFF
 
Project
MVRDV
Winy Maas, Jacob van Rijs, Nathalie de Vries
Design team
Concept Phase
Jacob van Rijs, Fokke Moerel
Sanne van der Burgh, Aser Giménez Ortega, Elien Deceuninck, Rico van de Gevel, Junxiang Zhang

Design and Material Development Phase
Jacob van Rijs, Fokke Moerel
Aser Giménez Ortega, Elien Deceuninck, Simone Costa, Frane Stancic, William de Ronde, Marek Nosek, Rico van de Gevel

Construction Phase
Jacob van Rijs, Fokke Moerel
Aser Giménez Ortega, Simone Costa, Marek Nosek
Engineering
Tensoforma Trading s.r.l.
Stefano Bertino, Laura Finazzi, Ilenia Longa and Fabio Pettenati
Consultancy for materials
Material Research
Delft University of Technology
Rob Nijsse, Frederic A. Veer, Telesilla Bristogianni, Faidra Oikonomopoulou, Lida Barou, Kees Baardolf

Resin
Estro s.n.c.
Marco Salvioni

Concrete
CDF s.r.l.
Jacopo Antonioli

Glass
Vetraria Bergamasca Tecnovetro s.r.l.
Sonia Bonesi

Glass film
Euroline for 3M
Massimo Schetz
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CREDITS
 
 
Photos © Daria Scagliola and Edit - Stijn Brakkee
Drawings © MVRDV
Text edited by MVRDV
Courtesy of MVRDV

MVRDV, Bulgari, Kuala Lumpur, Malaysia, Jacob van Rijs, Bvlgari, ABT



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