 |
|
|
|
|
|
| |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
OPERA |
|
|
|
|
|
|
|
| |
|
|
|
Bulgari
|
|
|
|
|
 |
PROGETTISTA |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
CONTESTO |
|
|
|
|
|
|
|
|
| Rapporto con il luogo |
|
|
|
|
|
|
|
|
|
|
|
DESCRIZIONE |
|
|
|
|
|
|
|
|
| . |
|
|
|
 Bulgari’s flagship store in Kuala Lumpur has opened with a new façade that imagines the luxury brand’s heritage, and experiments with traditional materials. The storefront is the first in a series of MVRDV façade designs for the luxury brand. This concrete and resin facade is permeated by gold light to create a marble-veined façade.
 For over a century, Bulgari has set the pace for Italian style with a forward-looking, creative spirit that draws inspiration from the timeless beauty of Roman art, while giving it a distinctive contemporary touch.
MVRDV’s design draws on inspiration from the luxury brand’s heritage. The cornice of via Condotti is a set element used asymmetrically in different locations over the world, and its iconic marble façade now reinvented and reinterpreted by material experiments. In Kuala Lumpur, a façade which by day is striking but organic, whilst at night, a more dramatic effect is achieved.
The new catalogue for future Bulgari storefront façades can be adopted globally, making them instantly recognisable and unique in any context. An approach offering endless possibilities that combine sophisticated detailing with high-quality materials. |
|
|
|
|
|
|
|
| . |
|
|
|
|
|
|
|
|
|
|
|
MATERIALI |
|
|
|
|
|
|
|
|
|
|
|
cemento, resina  This innovative façade developed from a research-process in collaboration with Technical University Delft, and Tensoforma, who worked on façade production. The result of which was a new product for the store. Glass Reinforced Concrete (GRC) was cut according to pattern and filled within with resin then illuminated by amber LED Lights. A stainless steel sheet acts as a base for the resin, with panel joints hidden and integrated into the vein pattern. Either during the day or at night time, the Bulgari façade that achieves the desired translucent effect emanating a warm amber glow.
|
|
|
|
|
|
LOCALIZZAZIONE |
|
|
|
|
|
|
|
|
|
|
|
|
| Continente |
|
|
Asia |
|
| Nazione |
|
|
 Malesia [Malaysia] |
|
| Territorio |
|
|
Malesia Peninsulare [Semenanjung Malaysia] |
|
| Stato |
|
|
 Federal Territory |
|
| Città |
|
|
 Kuala Lumpur |
|
| Indirizzo |
|
|
168 Jalan Bukit Bintang
|
|
|
|
|
|
| Telefono |
|
|
|
|
|
|
|
MAPPA |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
|
TIPOLOGIA |
|
|
|
|
|
|
|
|
|
|
|
ARCHITETTURA | Edifici commerciali
Negozi
Monumenti, decorazioni, arredamento, grafica
Facciate ed elementi decorativi
| |
|
|
|
|
CRONOLOGIA |
|
|
|
|
|
|
|
|
Progetto |
|
|
|
|
|
2017
|
|
Realizzazione |
|
|
|
|
|
2017 - 2018 |
|
|
|
|
|
COMMITTENTE |
|
|
|
|
|
|
|
|
| |
|
|
|
|
|
|
DATI
DIMENSIONALI |
|
|
|
|
|
|
|
|
| Superficie |
|
|
|
|
|
|
|
|
STRUTTURISTA |
|
|
|
|
|
|
|
|
| |
|
ABT bv
E.H.J. ten Brincke, P.A. Bulsink, M.LW. van Veghel, E.A.M van den Broek |
|
|
|
|
|
STAFF |
|
|
|
|
|
|
|
|
| Progetto |
|
MVRDV
Winy Maas, Jacob van Rijs, Nathalie de Vries |
|
|
|
|
|
|
|
| Gruppo di progettazione |
|
Concept Phase
Jacob van Rijs, Fokke Moerel
Sanne van der Burgh, Aser Giménez Ortega, Elien Deceuninck, Rico van de Gevel, Junxiang Zhang
Design and Material Development Phase
Jacob van Rijs, Fokke Moerel
Aser Giménez Ortega, Elien Deceuninck, Simone Costa, Frane Stancic, William de Ronde, Marek Nosek, Rico van de Gevel
Construction Phase
Jacob van Rijs, Fokke Moerel
Aser Giménez Ortega, Simone Costa, Marek Nosek |
|
| Ingegneria |
|
Tensoforma Trading s.r.l.
Stefano Bertino, Laura Finazzi, Ilenia Longa and Fabio Pettenati |
|
| Consulenza per i materiali |
|
Material Research
Delft University of Technology
Rob Nijsse, Frederic A. Veer, Telesilla Bristogianni, Faidra Oikonomopoulou, Lida Barou, Kees Baardolf
Resin
Estro s.n.c.
Marco Salvioni
Concrete
CDF s.r.l.
Jacopo Antonioli
Glass
Vetraria Bergamasca Tecnovetro s.r.l.
Sonia Bonesi
Glass film
Euroline for 3M
Massimo Schetz |
|
|
|
|
|
CREDITS |
|
|
|
|
|
|
|
|
| |
|
Photos © Daria Scagliola and Edit - Stijn Brakkee
Drawings © MVRDV
Text edited by MVRDV
Courtesy of MVRDV
|
|
|
|
|
|
|
