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  COME VEDERE L'ARCHITETTURA CONTEMPORANEA HOW TO SEE CONTEMPORARY ARCHITECTURE
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BUILDING
 
 
Salewa
Salewa Headquarters
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DESIGNER
 
 
CZA Cino Zucchi Architetti | Park Associati
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DESCRIPTION
 
Cino Zucchi Park Associati Salewa Bolzano BozenThe new Salewa Headquarters, one of the most prominent manufacturers in Bolzano, is situated in an exceptional location adjacent to the Bolzano highway suggesting a “landscape” building, in formal dialog with the surrounding steep cliffs.

As well as housing new work spaces and an indoor climbing gym, the building aims to provide a space for interaction and communication between the company and its network of suppliers, partners and clients.
The new headquarters represents a point of convergence between different elements of everyday life: from physical, social and communicative dimensions to work styles and leisure.
The Salewa headquarter is formed by a series of multifaceted slabs and towers, including a 50 metre-high structure which when built will be the tallest building in the city.

Situated in a particular geographic location, this complex represents a place of information exchange between the dense web of material and immaterial relations that constitute the life of a modern company.

Cino Zucchi Park Associati Salewa Bolzano BozenAlong with spaces for offices and showrooms, the building houses the logistics warehouse, a shop, multi-functional halls as well as a fitness centre for the staff and a company crèche.
The building is surrounded by a large green area inside of which is located a bistrot with outdoor space for clients and climbing enthusiasts.
The site that the building faces onto, at the gates of the city arriving from the south, is an area where the natural landscape converges with the urban landscape and major communication routes. This topographic dialectic is mirrored in the forms and volumes of the building that establish a dialogue with the surrounding mountains by creating a series of “scenarios” that alter depending on the point of view of the observer. The highest tower, with a height of almost 50 m, will be the city’s tallest architectural landmark.

The climbing garden, also built using avant-garde methods, is the largest in Italy and one of the biggest in Europe. Thanks to the huge “proscenium arch” at the entrance that leads to the structure of the gym, special climatic conditions have been created that enable climbers to be in the open air yet protected from the weather.

The scheme has fully achieved the client’s stated mission, to create a welcoming place that could carry out the various functions contained within it and represent a landmark, giving form to the identity of the company and its commitment in the field of the environment. At the same time it makes a mark that exemplifies a new relationship between human activity and nature.
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MATERIALS
 
aluminium, glass

Cino Zucchi Park Associati Salewa Bolzano BozenThe large volume of the warehouses is clad externally with a “skin” of perforated aluminium panels, electro-coloured in three shades of grey-blue that have been studied to blend with the panorama of the surrounding mountains. The same cladding covers the three taller volumes of the offices on the south side, acting as a sunscreen.
On the north side large areas of glazing bring light into the work areas and offer magnificent views of the surrounding landscape.

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ECO-SUSTAINABILITY
 
Cino Zucchi Park Associati Salewa Bolzano BozenDesigned and built according to highly innovative criteria, the Salewa complex has a photovoltaic system, the largest in South Tyrol, that means that the building can produce more energy than it consumes (400.000Kw/h year).
These are just some of the characteristics that have led to the building qualifying for a mention by CasaClima who have awarded the design with a new energy classification, the Work and Life certificate for industrial buildings.
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LOCATION
 
Continent
Europe
Nation
Italy [Italia]
Region
Trentino-South Tyrol [Trentino-Alto Adige / Südtirol]
Province
Bolzano / Bozen
Town
Bolzano / Bozen
Address
Via Agruzzo / Grutzenweg
 
 
Website
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MAP
 
 
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TYPOLOGY
 
Main
ARCHITECTURE
Buildings for offices and professional practises
Offices
Commercial buildings
Shops
Showrooms
Bars, cafeterias
Restaurants
Industrial buildings and plants
Warehouses and depots
Sports buildings
Gyms and swimming pools

LANDSCAPE ARCHITECTURE AND NATURAL ENVIRONMENTS
Landscape architecture
Public gardens
Additional
ARCHITECTURE
Education buildings
Day-care centres and nursery schools
Sports buildings
Fitness centres
Monuments, decorations, furnishings, graphics
Monuments and works of art
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CHRONOLOGY
 
Project
2007 - 2008     project winner of competition
Realisation
2009 - 2011
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AWARDS
 
2014
Premio ALA - Assoarchitetti
2012
CasaClima Award / KlimaHaus Award
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BIBILIOGRAPHIC REFERENCES
 
 
Cino Zucchi, "Sede de Salewa, Bolzano / Salewa Headquarters, Bolzano", Arquitectura Viva 160 [Italian Beauty. Between Craftmanship and Context], 2/2014, "Bellezza Italiana / Italian Beauty" pp. 40-43
Luigi Prestinenza Puglisi, "L'anello di congiunzione dell'architettura High Touch / The missing link to High Touch architecture", The Plan 63, dicembre 2012-gennaio 2013/december 2012-january 2013, "Made in Italy" pp. 26-27 (25-36)
Matthias Boeckl , "Salewa headquarters, Bozen, Sudtirol - Synergie von Marke, Ort und Haus / Salewa headquarters, Bolzano, south Tyrol, Italy - a synergy of brand, place and building", Architektur Aktuell 382-383 [Recreation. Tourismus und das Bruttonationalglück], januar-februar/january-february 2012, pp. 88-99
Cino Zucchi Park Associati Salewa BolzanoJulian W. Adda, "Un landmark per l'ingresso a Bolzano da Sud", Il Magazine dell'architettura 48, gennaio 2012 [Il Nord Est], "Il progetto del mese" pp. 4-5, allegato a Il giornale dell'architettura 101, gennaio 2012
Alberto Sinigaglia (photo), "Arrampicata sugli specchi / A rock in a hard place", Domus 951, ottobre/october 2011, pp. 46-53
Luca Skansi, "La responsabilità di un landmark / Responsability for a landmark", Domus 951, ottobre/october 2011, pp. 47-53 (46-53)
"Salewa Headquarters", L'Arca 237, giugno/june 2008, pp. 84-87
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CLIENT
 
 
Oberalp-Salewa spa
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AMOUNT
 
 
€ 40,000,000
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DIMENSIONAL
DATA
 
Surface
site sq.m. 30,595
Volume
m³ 146,248
Height
m. 50
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STRUCTURES
 
 
Kauer & Kauer
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STAFF
 
Design team
Cino Zucchi, Filippo Pagliani, Michele Rossi
Project architect
Elisa Taddei
Collaborators
Alice Cuteri, Lorenzo Merloni, Marco Panzeri, Davide Pojaga, Alessandro Rossi, Giada Torchiana
Plastic models, rendering, visualization
Fabio Calciati
Structural consultant
Kauer & Kauer Ingenieure, Bolzano
Ing. Georg Kauer, Ing. Ulrich Kauer
Architect of record
Brigitte Kauntz, Bolzano
Electrical engineer
Energytech Ingegneri S.r.l., Bolzano
Ing. Gabriele Frasnelli
Mechanical engineer
Energytech Ingegneri S.r.l., Bolzano
Ing. Georg Felderer
Gestione del progetto
Plan Team GmbH, Bolzano
Ing. Johann Röck, Ing. Rupert Cristofoletti
Quantity surveyor
Studio Luraschi, Venegono Superiore (VA)
Franco Luraschi
Sports facilities consultant
Ralf Preindl, Bressanone (Climbing hall)
Art intervention
Margit Klammer
Furniture
Hoeller, Laives (BZ)
Fire safety
Energytech Ingegneri S.r.l., Bolzano
Ing. Georg Felderer
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CREDITS
 
 
Images © Alberto Sinigaglia, Andrea Martiradonna, Cino Zucchi, Park Associati, Monostudio
Drawings courtesy by Park Associati
Text edited by Park Associati
Courtesy by Park Associati

Cino Zucchi Park Associati Salewa Bolzano Bozen


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