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BUILDING |
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Polo Fiera Milano
Milan Trade Fair |
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DESIGNER |
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DESCRIPTION |
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Inaugurated ahead of time with the construction work not yet completed—amidst electoral pomp and some controversy—the new Trade Fair at Pero-Rho, the biggest building site in Europe, represents Milan’s principal economic structure. With the urban location of the Trade Fair destined for a reconversion based on a project by the Citylife group (comprising architects like Daniel Libeskind, Zaha Hadid and Arata Isozaki) that won the tender, the new suburban center at Pero-Rho is all set to establish a number of quantitative and qualitative records for Italy. Fuksas’s project has its strong point in the idea of a large glazed and undulating structure: a cloud, hill or wave. This stems from a reworking of the scheme drawn up by the Trade Fair itself, which envisaged arranging eight gigantic pavilions at the sides of a central axis, surrounded by a large area to be used for parking vehicles.
The intelligence of Fuksas’s intervention has led to a concentration of the quality and the image on the central axis, a very long architectural promenade, forty meters wide, along which are set all the architectural features of the new complex. The exhibition sheds, on the other hand, are built in a sober style according to the principles of industrialized construction and are lightened by an elegant treatment of the fronts onto the central axis. The architectural promenade starts from the end formed by a low square, served by the subway from Milan. An escalator takes visitors to the first level of the promenade, a long route covered by an immense awning, or canopy or glass roof. The modular construction of the glazed roofing is made up of a multitude of triangular structures of various forms and is supported at its weak points by tree-shaped columns: this is the figure that takes the great structure of the Trade Fair into the realm of geography and landscape. The landscape component of the whole complex is also made evident by the large skylights set on the flat roofs of the adjacent pavilions, with an effect that anticipates the skyline of the Alps for car drivers looking at the Trade Fair from the adjoining section of the Turin-Milan autostrada. The magic of the great promenade is enhanced by the distribution of architectural objects destined for services, while the route to the lower level houses the entrances to the various pavilions and the service connections. In the brilliant treatment of the surfaces of the pavilions facing onto the promenade, the frame of perception finds its completion in the fusion of effects of reflection and dematerialization. In all this the unwieldy quantitative data seem to dissolve into a fluidity of the environment. In fact the Trade Fair sets a record for surface area (530,000 square meters of usable space) and for length (the two-story-high axis covered by the wave of glass is a kilometer and a half long).
E.P.
text from Lotus international 125 [Liquid architecture] |
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BUSINESS ENTERPRISES |
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Suppliers |
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LOCATION |
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Continent |
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Nation |
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Region |
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Province |
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Town |
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Address |
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Telephone |
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Fax |
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Website |
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E-mail |
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fieramilano@fieramilano.it |
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MAP |
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TYPOLOGY |
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ARCHITECTURE | Commercial buildings
Trade fair buildings and pavilions
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CHRONOLOGY |
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Project |
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2002
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Realisation |
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2002 - 2006 |
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BIBILIOGRAPHIC REFERENCES |
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Laura Aquili, Ergian Alberg, "Nuovo Polo Fiera di Milano, Rho-Pero, Italia/New Milan Trade Fair, Rho-Pero, Italy", L'industria delle costruzioni 390, luglio-agosto/july-august 2006 [Landmarks urbani], pp. 68-81 |
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"Glass scape", A10 new European architecture 9, may-june 2006, "Section" pp. 57, 62 |
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Francisco Asensio, Architettura Oggi, Mondadori Electa, Milano 2006, pp. 40-47 |
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Maurizio Vitta, "Nuovo Polo Fiera Milano", L'Arca 206, settembre/september 2005, pp. 2-21, cover
Piergiacomo Ferrari (Amministratore Delegato Fiera Milano S.p.A./CEO of Fiera Milano S.p.A.), L'Arca 206, settembre/september 2005, pp. 10-11 (2-21) |
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E.P., "Massimiliano Fuksas. Nuovo Polo Fiera Milano. Milano, 2002-05", Lotus international 125, settembre/september 2005 [Liquid architecture], pp. 100-111, cover |
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Giuseppe Dematteis, "Decolla la fiera a Rho-Pero/Fiere e nuovi territori", Il giornale dell'architettura 28, aprile 2005, "Inchiesta" pp. 1, 5 (1, 4-5) Giulietta Fassino, "La Fiera fa sistema", Il giornale dell'architettura 28, aprile 2005, "Inchiesta" p. 4 (1, 4-5) Luca Gibello, "Cronache dal cantiere", Il giornale dell'architettura 28, aprile 2005, "Inchiesta" p. 4 (1, 4-5) Michele Perini, Piergiacomo Ferrari, "Fiera Milano guarda all'estero", Il giornale dell'architettura 28, aprile 2005, "Inchiesta" p. 4 (1, 4-5) |
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Marco Casamonti (ed.), La nuova fiera di Milano, Federico Motta Editore, Milano 2005 |
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Giorgio Muratore, ""Stile" Fuksas/Learning by building", L'Arca 197, novembre/november 2004, pp. 36-51
"Nuovo Polo Fiera Milano", L'Arca 197, novembre/november 2004, pp. 46-51 (36-51) |
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Massimiliano Fuksas Office, "Fiera Milano. Massimiliano Fuksas", Area 77, novembre-dicembre/november-december 2004 [Surface], "Scenari di architettura" pp. 42-51 |
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CLIENT |
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AMOUNT |
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DIMENSIONAL DATA |
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Surface |
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total sq.m. 2.000.000 building sq.m. 1.000.000 reception sq.m. 8.000 offices sq.m. 35.000 exhibition sq.m. 400.000 congress centre sq.m. 47.000 external exhibition sq.m. 60.000 |
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Number |
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exhibition pavilions 10 meeting rooms 80 restaurants 20 bar 25 |
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Lenght |
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Dimensions |
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Capacity |
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visitors parking 20.050 cars tracks parking 7.000 tracks exhibitors parking 4.320 cars |
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STRUCTURES |
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Schlaich Bergermann und Partner |
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STAFF |
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Project architect |
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Designer |
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Design team |
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Daniele Biondi, Dominique Raptis, Alberto Greti, Adele Savino, Roberto Laurenti, Giuseppe Blengini, Tasja Tesche, Irene Ciampi, Sofia Cattinari, Laura Buonfrate, Toyohiko Yamaguchi, Luca Maugeri, Giulio Baiocco, Chiara Baccarini, Kentaro Kimizuka, Chiara Costanzelli, Davide Marchetti, Fabio Cibinel |
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Plastic models, rendering, visualization |
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Gianluca Brancaleone Nicola Cabiati, Andrea Fornello, Andrea Marazzi, Andy Divizia |
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Project management |
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Giorgio Martocchia, Angelo Agostini, Ralf Bock |
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CREDITS |
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Photos © Monostudio Text courtesy by Lotus International
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