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BUILDING |
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San Pellegrino
S. Pellegrino Flagship Factory |
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DESIGNER |
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CONTEXT |
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| Relationship with the location |
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| The complex of the interventions |
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DESCRIPTION |
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 The S.Pellegrino brand identity is deeply rooted in its origin in the San Pellegrino Terme: from the majestic nature, purity of the source and historical heritage, to the century-long development of craft and Italian way of life. As such, the new S.Pellegrino Flagship Factory should not be a radical superposition of new messages or foreign elements, but rather an enhancement and elevatation of the qualities that are already abundant in and around the river valley. BIG proposes an architecture that offers a fresh take on an ancient wisdom, revisiting the classic elements of Italian architecture and urbanism: the arcade, the viale, the piazza and the portico create an architectural environment where production and consumption, nature and architecture, outside and inside, and making and enjoying are integrated to elevate the experience for visitors as well as S.Pellegrino staff.
Framed by the river valley and mountains on either sides, employees and visitors will feel immersed in nature from all directions, with abundant views to the flowing river, the forested slopes, the snowy summits and the clear skies. At the heart of the arrival, a new landmark rises in the form of an artistic interpretation of the 30-year journey that the water travels from the mountain’s snowy summit to the spring at its foot. A core sample of the mountain includes the different strata of rock and water at all its stages, turning natural processes into an artistic spectacle that reminds everyone of the wonders of water.
Mobilizing the timeless elements such as the arc – the most materially efficient and structurally elegant way to span across large spaces for production, exhibitions and events – and the arcade – the idea that you can create character and articulation through repetition and variation – the architecture of the Factory and Experience Lab has a timeless aura around it. Combining the modular architecture of the Factory with the repetitive elements of Italian Classicism and Rationalism, the space is sculpted by expanding and contracting the span of the arches. Like the aquatic equivalent of a wine cellar, the architecture of the Factory and Experience Lab feels both familiar and fresh; it is firmly rooted in heritage yet evolves into the future. |
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| Bjarke Ingels, Founding Partner, BIG |
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 "It is with great excitement that we embark on this collaboration with S.Pellegrino. Rather than imposing a new identity on the existing complex, we propose to grow it out of the complex. Like the mineral water itself – the new S.Pellegrino Factory and Experience Lab will seem to spring from its natural source. We propose to wash away the traditional segregation between front and back of house, and to create a seamless continuity between the environment of production and consumption, and preparation and enjoyment." |
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| Vittorio Milesi, Mayor of San Pellegrino Terme |
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"This project is demonstrative of Sanpellegrino Group’s close attention to and strong bond with our territory.
The new factory falls under the category of tourism development for our community and we are confident that it will stimulate other initiatives that were started in recent years, but may have been put on hold in the aftermath of the economic crisis." |
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VIDEO |
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LOCATION |
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| Website |
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MAP |
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TYPOLOGY |
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Main |
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ARCHITECTURE | Industrial buildings and plants
Firms, factories, workshops
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Additional |
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ARCHITECTURE | Buildings for cultural activities
Conference halls
Transport buildings and structures
Bridges and walkways
Urban equipment and structures for public areas
Pedestrian areas, promenades
Operations on existing buildings
Extension, superelevation
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LANDSCAPE ARCHITECTURE AND NATURAL ENVIRONMENTS | Landscape architecture
Public gardens
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CHRONOLOGY |
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Project |
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2016 - 2017
project winner of competition
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Realisation |
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2019 - 2022 |
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CLIENT |
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AMOUNT |
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DIMENSIONAL
DATA |
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| Surface |
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STRUCTURES |
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| Schlaich Bergermann Partner |
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LANDSCAPE DESIGN |
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STAFF |
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| Project |
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| Design |
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| Bjarke Ingels, Thomas Christoffersen |
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| Architect of record |
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| Consultants |
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Front
Arup
Squint/Opera
MIC
BIG Ideas
Studio Piero Castiglioni |
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| Project leader |
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| Design team |
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| Lorenz Krisai, Edda Steingrimsdottir, Stephen Steckel, Julie Kaufman, Wells Barber, Derek Wong, Yang Yang Chen, Terrence Chew, Christopher Tron, Lawrence Olivier Mahadoo, Veronica Acosta, Ashton Stare, Gaurav Janey, Maria Eugenia Dominguez Bello, Supakrit Wongviboonsin, Adi Krainer, Josiah Poland, Jennifer Wood, Kelly Neill, Maki Matsubayashi, Francesca Portesine, Veronica Moretti, Gabriella Den Elzen, Denys Kozak, Kristian Hindsberg |
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CREDITS |
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Images © BIG Bjarke Ingels Group
Drawings © BIG Bjarke Ingels Group
Text edited by BIG Bjarke Ingels Group
Courtesy of BIG Bjarke Ingels Group
Video © Sanpellegrino spa
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