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  COME VEDERE L'ARCHITETTURA CONTEMPORANEA HOW TO SEE CONTEMPORARY ARCHITECTURE
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Museums such as supermarkets, department stores such as museums
April 3, 2011

UNStudio Ben van Berkel Galleria CheonanUNStudio's Galleria Centercity Department Store in the Korean city of Cheonan reclaims the social and cultural space within the private, commercial large scale department store. 

Rather than being the outcome of a prescriptive, standard-critical approach, the design of the Galleria Centercity is based on observations of current behavioural tendencies in large commercial spaces. Particularly in South East Asia, department stores serve a highly social function; people meet, gather, eat, drink and both shop and window shop in these venues.
The department store is no longer solely a commercial space, it now offers the architect the opportunity to build upon and expand the social and cultural experience of the visitor.
An expanded interpretation of utility beyond efficiency and profitability is at the heart of the design. In view of this, along with a more varied programme, UNStudio’s design seeks to provide a stimulating experience for the visitor.

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