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  COME VEDERE L'ARCHITETTURA CONTEMPORANEA HOW TO SEE CONTEMPORARY ARCHITECTURE
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The Banal
30 agosto 2012

Wolf D. Prix The BanalPraise be to Nero’s Neptune.
The Titanic sails at dawn.
And everybody’s shouting
“Which Side Are You on?”
(Bob Dylan: “Desolation Row”, 1966)

If one did not know that the media constantly exaggerates, one could almost conclude – as the Süddeutsche Zeitung has – that the Venice Biennale of Architecture really is the world’s most important architecture exhibition.
However, I believe that the word “exhibition” is not intended to describe an exhibition in this case, rather that the notion only designates the event per se. In other words an industry meeting, like a product fair. Other critics fail to even question the purpose of the exhibition, rather they immediately conclude that the coming together, the meeting, the networking is the key aspect. That’s that!

Wolf D. Prix / COOP HIMMELB(L)AU
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