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| NEW CONCEPT OF THE CHRISTMAS TREE SPREADS TO FOUR EUROPEAN CITIES
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VIENNA
HELLO WOOD
 Hungarian design and architecture group Hello Wood, known for their socially engaged projects have built more Christmas trees this December than ever before. Trees made of hundreds of sledges were constructed in the Royal Botanical Gardens (Kew Gardens) in London and the grounds of the Belvedere Palace in Vienna. Three Charity Trees made of firewood were assembled in two Budapest districts and the City of Kecskemét in co-operation with local partners; the logs serving as building blocks will be distributed amongst 60 families in need of heating this winter season. The concept was to create temporary installations, not only spectacular, but with building units that are reusable. Hello Wood’s Christmas trees are not only symbols of celebration, but are also dedicated to serve the community.
 It is no exaggeration to say that the Hello Wood team's annual building of special Christmas trees has become a veritable tradition. The team of architects erected their trees made of sledges, wooden crates or wooden logs first in Budapest. By the following year, they were building trees not only in Budapest but also London, Manchester, Lenzerheide in Switzerland, while last year they again put up a festive tree in the Hungarian capital. This is a tradition that they're keeping up this year; there has never been as much support for Hello Wood's Christmas project as this season. They have therefore been able to place five giant pine installations in four big cities throughout Europe.
The Architizer A+ Award-winning Hungarian team, committed to social architecture, aim to ensure that their Christmas trees, which are made up of wooden building blocks and weigh several tons, are to be re-used and continue serving the community. Their installations are not only symbols of Christmas and of co-operation, but also raise awareness of the fact that thousands of families have trouble heating their homes. For this reason, three of the five Christmas Trees this year are made of firewood.
 The Hello Wood team is working together with the Municipality of Óbuda-Békásmegyer on several projects, and this year they asked the designer team to put together a 16 metre tall, 40-ton Christmas tree as well. Hello Wood selected the highest quality firewood and, using Robinia logs, carefully pieced together the installation that greets visitors at the entrance to the local Christmas Market. The tree will be disassembled after Epiphany and the firewood distributed to families in need by the Hungarian Charity Service of the Order of Malta.
A similarly large 16 metre and 40 ton Hello Wood Christmas tree will decorate the main square in Kőbánya, in Budapest. The tree, commissioned by the municipality will be on display in front of the local cultural centre. The firewood will be distributed to families in need in the District after Epiphany.
For the first time this year, there will also be a tree in the Hungarian City of Kecskemét. Thanks to the generosity of Mercedes-Benz Manufacturing Hungary, an 11-metre tall, 20 ton Christmas tree will be erected, whose firewood will be distributed after the 20th December to families by the Kecskemét Centre for Child and Family Welfare (with the help of the Municipal Social Welfare Foundation and the Kunszállás Children's Association).
Two years ago, the wood from the Erzsébet square Charity Tree, which went on to become world- famous, provided heating for 25 families throughout January and February. It's not hard to figure out, that this time around, the three Charity Trees will be able to ensure warmth for more than 60 homes in the coldest weeks of the winter.
Sled Trees in Great European Cities
Two of the five Christmas Trees this year draw on other traditions as well. An installation of 400 sledges has been set up in London, at Kew Gardens, which is a World Heritage Site, as an artistic collaboration between Hello Wood, who has designed and built the structure, and Creatmosphere, based in London and France, who has animated it with light and sound. Another similar sled tree is standing in pride of place at the Viennese Christmas Village, in the gardens of the Belvedere Palace initiated by 4D Solution and Pink Orbit. The unusual building blocks of the 2015 London sled tree were donated to children at the time, but this year the plan with both trees is to ensure that the sledges will serve as Christmas tree "branches" for a few more years to come.
 Enchanting Light-show Outside, Peaceful Quiet Inside
Another special feature of all five Christmas Trees is their Holiday lighting. The London sled tree was bathed in colours by the creative force behind Creatmosphere, the French mapping artist Laurent Louyer, while the lighting for the other four trees was conceived by Visual Europe Group.
 While the exteriors of the installations are spruced up with their lighting, helping bring their raw material to life, the interior of the trees in Budapest and Vienna are transformed, thanks to their high roofs and unusual structure, into a very contemplative space. They make for a quiet sanctuary where passers-by can get some respite from the Christmas rush for a few moments.
ÓBUDA - BUDAPEST
KECSKEMÉT
KÖBÁNYA - BUDAPEST
LONDON
CREDITS
Hello Wood's partners:
Óbuda Charity Tree
Óbudai Kulturális Központ Nonprofit Kft.
Budapest Főváros III. kerület Óbuda-Békásmegyer Önkormányzat (Budapest 3rd District, Óbuda-Békásmegyer Municipality)
Magyar Máltai Szeretetszolgálat (Hungarian Charity Service of the Order of Malta)
Visual Europe Group
Kőbánya Charity Tree
Budapest Főváros X. kerület Kőbányai Önkormányzat (Budapest 10th District, Kőbánya Municipality)
Visual Europe Group
Kecskemét Charity Tree
Mercedes-Benz Manufacturing Hungary Kft.
Kecskeméti Család-és Gyermekjóléti Központ (Kecskemét Centre for Child and Family Welfare)
Városi Szociális Közalapítvány (Municipal Social Welfare Foundation)
Kunszállási Gyermekekért Alapítvány (Kunszállás Children's Association)
Visual Europe Group
London Sledge Tree
Creatmosphere
Kew Gardens London
Vienna Sledge Tree
MagMag, the marketing agency for the city of Vienna
4D Solution
Pink Orbit
Visual Europe Group
Photos:
Óbuda Charity Tree © Máté Lakos
Kőbánya Charity Tree © Máté Lakos
Kecskemét Charity Tree © Máté Lakos
London Sledge Tree © RBG KEW
Vienna Sledge Tree © Victor Moye-Noza
Text edit by Zerocom.
Courtesy of Zerocom | Budapest | Hungary
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