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July 16, 2007
 The duel between Ferrari and McLaren continues. After the challenges on the track and the recent spy-story, the confrontation continues in architecture. While the British team has decided to entrust the construction of a brand-new headquarters to Norman Foster, some time ago Ferrari decided to restructure and progressively enlarge its historic headquarters astride the towns of Maranello and Fiorano. Operations came one after the other, following a master plan, based on directives personally laid out by Luca di Montezemolo.
After the Wind Tunnel by Renzo Piano, the buildings for production and the new company cafeteria by Marco Visconti, the “box” for the Sports Management by Studio Sturchio, the Development Centre by Massimiliano Fuksas, now is the time of Jean Nouvel.
The French architect has been appointed to design the building where the cars will be assembled, an operation that will follow the policy of a “company on a human scale” that the Modenese house pursues.
The roads of Jean Nouvel and Ferrari had already met up, though indirectly, in the by-now famous Kilometro Rosso, the technological centre built at Stezzano by Brembo, the company that supplies the brakes for Ferrari, and conceived as a declared tribute to the “rosse”. |
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