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La Serenissima Building in Milan by Park Associati
January 10, 2013

Park Associati La Serenissima MilanPark Associati has completed the refurbishment of La Serenissima Building in Milan.
This building, formerly Campari Building, located in the heart of Milan, was designed in the 60's by Ermenegildo e Eugenio Soncini for the company Campari. It is a one of series of constructions, that in the years of the economic boom, become representative of the new communicative power of the Italian industry.
The building is distinguished by the burnished colour finish of the metal structures on the facade, the tinted glass of the curtain wall system, the brown paintwork and the smaller volume used as a residential unit. During its heyday, the building would have been considered modern and technologically advanced. However, in its contemporary condition, many of its undeniably fascinating aspects have proved to be uneconomical particularly in terms of energy saving. The new owner has decided to redesign the building respecting the original layout.
 
 
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