Septmber 23, 2008Diego
and Andrea Della Valle
have presented the project for the construction of a multipurpose area that will become a veritable “football city
”. The project’s catalysing element is the new stadium
for the Fiorentina
Football Club, designed by Massimiliano Fuksas
and destined to replace the glorious “Artemio Franchi
” stadium, designed by Pier Luigi Nervi
and restored by Italo Gamberini
and Loris G. Macci
for the 1990
World Cup. The stadium will be characterised by transparent roofing, which will envelop it like a cloud.
There are other novelties, too, though. The new installation will indeed host a theme park on football where, thanks to the latest-generation technologies, football lovers will find themselves in a sort of “wonderland”.
There will also be a “downtown
”, where the city’s tradesmen will be able to “replicate” their activities, a museum of modern art, hotels, shopping centre, and sports facilities. And all this immersed in greenery and traversed by waterways, in the wake of what has always been the goal of the Della Valle
family: to bring families back to stadiums, eliminating the fringe of violent supporters.
The entirely private project is promoted by the “Fondazione Viola
”, which from the management of the complex will draw the profits to take the Fiorentina
to the top level, thus inaugurating a new management model for sports clubs. The site of the installation will be at Castello
, to the north of Florence
: the entire park will have an extension of some 80 hectares, and the stadium
will have a capacity of some 40-50,000 spectators.
A great opportunity for Florence
of the future, promoted by a company that as already displayed a marked sensitivity towards quality architecture, entrusting the design of the Tod’s
headquarters of Tokyo
to Toyo Ito