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  COME VEDERE L'ARCHITETTURA CONTEMPORANEA HOW TO SEE CONTEMPORARY ARCHITECTURE
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BUILDING
 
 
Gebr. Heinemann Headquarters
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DESIGNER
 
 
gmp - von Gerkan, Marg und Partner
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DESCRIPTION
 
gmp von Gerkan Marg und Partner Heinemann HamburgThe new building designed for the Hamburg-based, tradition-rich trading company impressed the jury as “an independent urban-planning and architectural contribution characterized by timeless, harmoniously self-contained architecture.” Gebr. Heinemann, originally founded as a ship supplier in Hamburg’s Speicherstadt district in 1879 and now a well-known, modern Hanseatic trading house on the international travel market, invited eight architectural firms to participate in the competition.

gmp von Gerkan Marg und Partner Heinemann HamburgThe task was to extend the two existing warehouse buildings between the Magdeburg Harbor and Shanghai- allee to create an “ensemble of three striking blocks that form a harmonious triad representing the 19th, 20th, and 21st centuries.” The new structure directly adjacent to the headquarters and including underground parking, six floors of offices, and two recessed floors, will be built in line with the “Sustainable Construction in HafenCity” gold standard.

Viewed from the northwest, the new extension is a companion piece to the Maritime Museum, with the two buildings flanking the “Heinemann-Speicher” in the middle. From the Ericus Bridge, the new construction highlights the corner of the ensemble on Shanghaiallee and makes a characteristically urban statement.

Like the Gebr. Heinemann company, the design reflects both the traditional solidity of the warehouse district and a flexible adaptation to modern requirements of HafenCity. Although a glazed structure connects it to the “Heinemann-Speicher,” the extension is independently useable with an inviting transparent space on the ground floor. Besides serving as an employee entrance, it can accommodate commercial spaces, an arcade, or a café. On the upper floors, users have maximum flexibility in floor plan design. All the requisite functional areas are compactly organized around the central access area and the available floor space can be used for an open-plan office, individual offices, or anything in between. Like the main building and Maritime Museum, the design is characterized by multistory windows, a vertical façade relief, and brickwork typical of the region. The area freed by the two recessed floors forms two spacious roof terraces/roof gardens, mediates between the different eaves heights of neighboring structures, and adds an urban tone through dramatic cubature.
Gebr. Heinemann SE & Co. KG
gmp von Gerkan Marg und Partner Heinemann HamburgGebr. Heinemann is one of the world’s three most important players on the global travel retail market. The Hamburg-based business supplies over 1,000 customers in over 70 countries. As far as the retail trade is concerned, Gebr. Heinemann is active at 58 airports in 24 countries where it operates 232 Heinemann Duty Free & Travel Value shops, franchised brand boutiques, and concept shops. The company also runs boutiques at border crossings and on cruise ships.

Gebr. Heinemann has been headquartered in Hamburg’s HafenCity since 1879. The company is steered by cousins Claus and Gunnar Heinemann, the fourth generation of the Heinemann family. Gebr. Heinemann has 5,500 employees worldwide. In 2011, the family-owned business had a turnover of 2.1 billion euros. In 2009, the two owners were presented with the Lifetime Achievement Award from the City of Hamburg.
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LOCATION
 
Continent
Europe
Nation
Germany [Deutschland]
Land
Hamburg
Town
Hamburg
District
Hamburg-Mitte
Neighborhoods
HafenCity
Address
Koreastrasse
 
 
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MAP
 
 
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TYPOLOGY
 
Main
ARCHITECTURE
Buildings for offices and professional practises
Offices
Operations on existing buildings
Extension, superelevation
Additional
ARCHITECTURE
Transport buildings and structures
Garages, car parking, etc.
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CHRONOLOGY
 
Project
2013     project winner of limited competiton
Realisation
2014 - 2016
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CLIENT
 
 
Gebr. Heinemann Trading Company
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DIMENSIONAL
DATA
 
Surface
sq.m. 10,000
Floors
6 aboveground
2 underground
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STRUCTURES
 
 
Weber-Poll, Hamburg
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STAFF
 
Design
Volkwin Marg and Jürgen Hillmer with Stephanie Joebsch
Design team
Andreas Weihnacht, Achim Wangler, Tanja Hütter, André Wegmann, Katja Mezger
Systems
Winter-Ingenieure, Hamburg
Fire safety
hhp, Berlin
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CREDITS
 
 
Images © Gärtner+Christ
Drawings © gmp von Gerkan, Marg und Partner
Text edited by gmp von Gerkan, Marg und Partner
Courtesy by gmp von Gerkan, Marg und Partner

gmp von Gerkan Marg und Partners Heinemann Hamburg



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