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  COME VEDERE L'ARCHITETTURA CONTEMPORANEA HOW TO SEE CONTEMPORARY ARCHITECTURE
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BUILDING
 
 
La Serenissima
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DESIGNER
 
 
Park Associati
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DESCRIPTION
 
Park Associati La Serenissima MilanoThis building, located in the heart of Milan, was designed in the 60's by Ermenegildo e Eugenio Soncini for the company Campari. It is a one of series of constructions, that in the years of the economic boom, become representative of the new communicative power of the Italian industry.
Park Associati La Serenissima MilanoThe building is distinguished by the burnished colour finish of the metal structures on the facade, the tinted glass of the curtain wall system, the brown paintwork and the smaller volume used as a residential unit. During its heyday, the building would have been considered modern and technologically advanced. However, in its contemporary condition, many of its undeniably fascinating aspects have proved to be uneconomical particularly in terms of energy saving. The new owner has decided to redesign the building respecting the original layout.
The design choice has been to recuperate the ground floor and to reassign its generous amount of unused space to commerce (although part of the central green area is kept), and to aim at a new distribution and increased flexibility of the internal office spaces.
Particular attention has been paid to the system of façades. By shifting back the perimeter façades of the building, it has been possible to gain approximately 360 sq m of overall floor space. This result has also been achieved by creating of a glass skin of variable modules that is able to recompose, like a soft and transparent sheet, the new distribution of the spaces of the ground floor, now accessed via a single entrance.

At the end of the whole process of redefining the façades, all of the same style and height, it was decided to emphasize the overhang of the roof, adjusting it to the dimensions of the redevelopment.
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ECO-SUSTAINABILITY'
 
Park Associati La serenissima MilanoLEED GOLD CERTIFICATION

CENED CERTIFICATION
CLASSE B Post-Refurbishment - CLASSE G Pre-Refurbishment

ENERGY CONSUMPTION
21.28 KWh/sqm/Year Post-Refurbishment - 16.14 KWh/sqm/Year Pre-Refurbishment
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LOCATION
 
Continent
Europe
Nation
Italy [Italia]
Region
Lombardy [Lombardia]
Province
Milan [Milano]
Town
Milan [Milano]
Neighborhoods
Zona 1
Address
Via Filippo Turati 25-27, Via Bonaventura Cavalieri 4
 
 
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MAP
 
 
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TYPOLOGY
 
Main
ARCHITECTURE
Buildings for offices and professional practises
Offices
Operations on existing buildings
Renovation, rehabilitation and restructuring

LANDSCAPE ARCHITECTURE AND NATURAL ENVIRONMENTS
Landscape architecture
Private gardens
Additional
ARCHITECTURE
Commercial buildings
Shops
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CHRONOLOGY
 
Project
2008 - 2010     project winner of competition
Realisation
2010 - 2012
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AWARDS
 
2014
Premio IQU Innovazione e Qualità Urbana
Architettura e Città | Sezione opere realizzate
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BIBILIOGRAPHIC REFERENCES
 
 
"Bürohaus in Mailand, Park Associati, Mailand", Detail 5/2014 [Umnutzung, Ergänzung, Sanierung / Refurbishment / Réhabilitation], "Dokumenation/Documentation" pp. 436-439
Lorenzo Ciccarelli, "'La Serenissima', edificio per uffici a Milano / 'La Serenissima', office building in Milan", L'Industria delle Costruzioni 434 [Rassegna Italiana 6], novembre-dicembre/november-december 2013, pp. 54-59
Park Associati La Serenissima MilanoLuigi Prestinenza Puglisi, "L'anello di congiunzione dell'architettura High Touch / The missing link to High Touch architecture", The Plan 63, dicembre 2012-gennaio 2013/december 2012-january 2013, "Made in Italy" pp. 25-36
Luigi Prestinenza Puglisi, "Edificio direzionale La Serenissima / La Serenissima office building", The Plan 63, dicembre 2012-gennaio 2013/december 2012-january 2013, "Made in Italy" pp. 30-36 (25-36)
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CLIENT
 
 
Morgan Stanley Sgr S.p.A.
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AMOUNT
 
 
€ 11,000,000
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DIMENSIONAL
DATA
 
Surface
sq.m. 7,988.84
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STRUCTURES
 
 
General Planning
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LANDSCAPE DESIGN
 
 
Marco Bay Architetto
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STAFF
 
Design
Park Associati
Filippo Pagliani, Michele Rossi
Project architect
Marco Panzeri
Design team
Alice Cuteri, Andrea Dalpasso, Marinella Ferrari, Stefano Lanotte, Marco Siciliano, Paolo Uboldi
Plastic models, rendering
Fabio Calciati
Structural consultant
General Planning, Milan
Giovanni Bonini, Loris Colombo, Walter Cola, Luca Dagrada, Franco Pesci, Paolo Rossanigo, Roberto Villa, Luigi Zinco
Systems
General Planning, Milan
Giovanni Bonini, Loris Colombo, Walter Cola, Luca Dagrada, Franco Pesci, Paolo Rossanigo, Roberto Villa, Luigi Zinco
Artistic consultant
Park Associati
Arch. Marco Panzeri
Project management
ECHarris Built Asset Consultancy, Milan
Consultant for energy and environment
Habitech Distretto Tecnologico Trentino S.c.a.r.l., Rovereto (TN)
Energy certification
Arch. Azor Malpocher, Pinzolo (TN)
Fire safety
General Planning, Milan
Safety coordination
PRO.JE.CO Engineering, Dalmine (BG)
General contractor
Mangiavacchi e Pedercini S.p.A., Milan
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ANNOTATIONS
 
 


Dossiers about La Serenissima
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CREDITS
 
 
Photos © Andrea Martiradonna and Park Associati
Drawings © Park Associati
Text edit by Park Associati
Courtesy by Park Associati

Park Associati La Serenissima Milano



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