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  COME VEDERE L'ARCHITETTURA CONTEMPORANEA HOW TO SEE CONTEMPORARY ARCHITECTURE
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BUILDING
 
 
Polo Fiera Milano
Milan Trade Fair
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DESIGNER
 
 
Massimiliano Fuksas

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DESCRIPTION
 
Massimiliano Fuksas Fiera Milano RhoInaugurated ahead of time with the construction work not yet completed—amidst electoral pomp and some controversy—the new Trade Fair at Pero-Rho, the biggest building site in Europe, represents Milan’s principal economic structure. With the urban location of the Trade Fair destined for a reconversion based on a project by the Citylife group (comprising architects like Daniel Libeskind, Zaha Hadid and Arata Isozaki) that won the tender, the new suburban center at Pero-Rho is all set to establish a number of quantitative and qualitative records for Italy. Fuksas’s project has its strong point in the idea of a large glazed and undulating structure: a cloud, hill or wave. This stems from a reworking of the scheme drawn up by the Trade Fair itself, which envisaged arranging eight gigantic pavilions at the sides of a central axis, surrounded by a large area to be used for parking vehicles.

Massimiliano Fuksas Fiera Milano RhoThe intelligence of Fuksas’s intervention has led to a concentration of the quality and the image on the central axis, a very long architectural promenade, forty meters wide, along which are set all the architectural features of the new complex. The exhibition sheds, on the other hand, are built in a sober style according to the principles of industrialized construction and are lightened by an elegant treatment of the fronts onto the central axis. The architectural promenade starts from the end formed by a low square, served by the subway from Milan. An escalator takes visitors to the first level of the promenade, a long route covered by an immense awning, or canopy or glass roof. The modular construction of the glazed roofing is made up of a multitude of triangular structures of various forms and is supported at its weak points by tree-shaped columns: this is the figure that takes the great structure of the Trade Fair into the realm of geography and landscape. The landscape component of the whole complex is also made evident by the large skylights set on the flat roofs of the adjacent pavilions, with an effect that anticipates the skyline of the Alps for car drivers looking at the Trade Fair from the adjoining section of the Turin-Milan autostrada. The magic of the great promenade is enhanced by the distribution of architectural objects destined for services, while the route to the lower level houses the entrances to the various pavilions and the service connections. In the brilliant treatment of the surfaces of the pavilions facing onto the promenade, the frame of perception finds its completion in the fusion of effects of reflection and dematerialization. In all this the unwieldy quantitative data seem to dissolve into a fluidity of the environment. In fact the Trade Fair sets a record for surface area (530,000 square meters of usable space) and for length (the two-story-high axis covered by the wave of glass is a kilometer and a half long).

E.P.

text from Lotus international 125 [Liquid architecture]
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BUSINESS ENTERPRISES
 
Suppliers
DORMA
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LOCATION
 
Continent
Europe
Nation
Italy [Italia]
Region
Lombardy [Lombardia]
Province
Milan [Milano]
Town
Rho
Address
Strada Statale del Sempione, 28 - Pero
 
 
Telephone
+34.02.4997.1
Fax
+34.02.4997.7379
Website
E-mail
fieramilano@fieramilano.it
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MAP
 
 
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TYPOLOGY
 
ARCHITECTURE
Commercial buildings
Trade fair buildings and pavilions
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CHRONOLOGY
 
Project
2002    
Realisation
2002 - 2006
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BIBILIOGRAPHIC REFERENCES
 
 
Laura Aquili, Ergian Alberg, "Nuovo Polo Fiera di Milano, Rho-Pero, Italia/New Milan Trade Fair, Rho-Pero, Italy", L'industria delle costruzioni 390, luglio-agosto/july-august 2006 [Landmarks urbani], pp. 68-81
"Glass scape", A10 new European architecture 9, may-june 2006, "Section" pp. 57, 62
Francisco Asensio, Architettura Oggi, Mondadori Electa, Milano 2006, pp. 40-47
Maurizio Vitta, "Nuovo Polo Fiera Milano", L'Arca 206, settembre/september 2005, pp. 2-21, cover

Piergiacomo Ferrari (Amministratore Delegato Fiera Milano S.p.A./CEO of Fiera Milano S.p.A.), L'Arca 206, settembre/september 2005, pp. 10-11 (2-21)
E.P., "Massimiliano Fuksas. Nuovo Polo Fiera Milano. Milano, 2002-05", Lotus international 125, settembre/september 2005 [Liquid architecture], pp. 100-111, cover
Giuseppe Dematteis, "Decolla la fiera a Rho-Pero/Fiere e nuovi territori", Il giornale dell'architettura 28, aprile 2005, "Inchiesta" pp. 1, 5 (1, 4-5)
Giulietta Fassino, "La Fiera fa sistema", Il giornale dell'architettura 28, aprile 2005, "Inchiesta" p. 4 (1, 4-5)
Luca Gibello, "Cronache dal cantiere", Il giornale dell'architettura 28, aprile 2005, "Inchiesta" p. 4 (1, 4-5)
Michele Perini, Piergiacomo Ferrari, "Fiera Milano guarda all'estero", Il giornale dell'architettura 28, aprile 2005, "Inchiesta" p. 4 (1, 4-5)
Marco Casamonti (ed.), La nuova fiera di Milano, Federico Motta Editore, Milano 2005
Giorgio Muratore, ""Stile" Fuksas/Learning by building", L'Arca 197, novembre/november 2004, pp. 36-51

"Nuovo Polo Fiera Milano", L'Arca 197, novembre/november 2004, pp. 46-51 (36-51)
Massimiliano Fuksas Office, "Fiera Milano. Massimiliano Fuksas", Area 77, novembre-dicembre/november-december 2004 [Surface], "Scenari di architettura" pp. 42-51
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CLIENT
 
 
Fiera Milano
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AMOUNT
 
 
€ 750.000.000
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DIMENSIONAL
DATA
 
Surface
total sq.m. 2.000.000
building sq.m. 1.000.000
reception sq.m. 8.000
offices sq.m. 35.000
exhibition sq.m. 400.000
congress centre sq.m. 47.000
external exhibition sq.m. 60.000
Number
exhibition pavilions 10
meeting rooms 80
restaurants 20
bar 25
Lenght
central pathway m. 1.500
Dimensions
pavilions m. 164 x 224
Capacity
visitors parking 20.050 cars
tracks parking 7.000 tracks
exhibitors parking 4.320 cars
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STRUCTURES
 
 
Schlaich Bergermann und Partner
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STAFF
 
Project architect
Massimiliano Fuksas
Designer
Doriana O. Mandrelli
Design team
Daniele Biondi, Dominique Raptis, Alberto Greti, Adele Savino, Roberto Laurenti, Giuseppe Blengini, Tasja Tesche, Irene Ciampi, Sofia Cattinari, Laura Buonfrate, Toyohiko Yamaguchi, Luca Maugeri, Giulio Baiocco, Chiara Baccarini, Kentaro Kimizuka, Chiara Costanzelli, Davide Marchetti, Fabio Cibinel
Plastic models, rendering
Gianluca Brancaleone
Nicola Cabiati, Andrea Fornello, Andrea Marazzi, Andy Divizia
Project management
Giorgio Martocchia, Angelo Agostini, Ralf Bock
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CREDITS
 
 
Photos © Monostudio
Text courtesy by Lotus International

Massimiliano Fuksas Fiera Milano Rho


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