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  COME VEDERE L'ARCHITETTURA CONTEMPORANEA HOW TO SEE CONTEMPORARY ARCHITECTURE
COME VEDERE L'ARCHITETTURA CONTEMPORANEA HOW TO SEE CONTEMPORARY ARCHITECTURE
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BUILDING
 
 
Living Tomorrow
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DESIGNER
 
 
UNStudio
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DESCRIPTION
 
The Living Tomorrow pavilion is situated in Amsterdam South-East, where it occupies an exceptional position because of its small-scaled measurements. The layout of the building functions as a basis for the different innovative concepts and technologies adjusted to the recent developments during the next 5 years.

The surface of the building is around 3.500 m² and it has a tower of 4 floors with a total height of 32 meters. In the pavilion visitors can get acquainted with the products and services, which can enhance the quality of living or working in the near future. On the ground floor the entrance, auditorium, event hall, exposition room, administration and kitchen are located. On the four levels above, more exposition rooms, a small restaurant and other secondary facilities are situated.

The fluent curving of the façade derives from the concept that the vertical and horizontal part of a building forms one continuing inside out turned shape. These integrated volumes form the basis for the spatial structure of the interior. The entrance, reception and vertical infrastructure, stairs and elevators, form the inner volumes. Other public and secondary facilities are situated in between. This design spatial structure strives to a form of coherence between the different concepts exhibited during the next 5 years.

Ben van Berkel & Caroline Bos on Architecture of Tomorrow
“The name of the building sums up the job of any designer: ‘What do you do?’
‘Oh, nothing special, just trying to design stuff for how we will be living tomorrow.’ Well, naturally; there seems little point in making things that would have been of use in the past. You always design for the future. But when the project is entitled ‘Living Tomorrow’ this is made extra clear and you feel something Futuristic is called for.
But what is Futuristic? Everyone’s idea of the future is a composite of past images of the future (derived form art from the 1920-s and the 1960-s, from science fiction and films) and extrapolations of the present. You anticipate how current phenomena will be magnified and intensified in the future; there will be even more travel, taller buildings, and chillier personal relations. The artifacts of your everyday life will be squarer when they are round now, or rounder when they are square; they will gleam when they are dull now, or be dull when they gleam; they will be celestial, indestructible, and there will not be too many of them, as there are now.
Being fictitious, a Futuristic design is dreamy and personal. This is how you, the architect, imagined the future in the year 2000, when the Living Tomorrow pavilion was designed. Yes, you thought the future would have rounded corners, a curved façade of coated panels, and that fetishistic je-ne-says-quoi that you find in the Aibo dog. But then, you are an optimist.”

Courtesy by UNStudio
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LOCATION
 
Continent
Europe
Nation
Netherlands [Nederland]
Region
Noord-Holland
Town
Amsterdam
Neighborhoods
Zuidoost
Address
Holterbergweg (Amsterdam Arena)
 
 
Website
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TYPOLOGY
 
ARCHITECTURE
Commercial buildings
Showrooms
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CHRONOLOGY
 
Project
1999 - 2000    
Realisation
2003
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BIBILIOGRAPHIC REFERENCES
 
 
Michele Bonino, Karel Deckers, "Domotica per tutti", Il giornale dell'architettura 15, febbraio 2004, p. 23
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CLIENT
 
 
Living Tomorrow
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DIMENSIONAL
DATA
 
Dimensions
m. 45 x 21 x 33
Surface
sq. 4.000
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STAFF
 
Project architect
Ben van Berkel
Project leader
Igor Kebel
Project management
Aad Kom
Collaborators
Martin Kuitert, Markus Berger, Ron Roos, Andreas Bogenschütz
 
 
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